Your brand identity is essentially how your business is perceived by your customers. The components of your brand (name, logo, tone, tagline and even typefaces) reflect who your company is and why customers should do business with you.
Print design hasn’t taken a back seat, it’s just become part of a larger picture. Digital design incorporates more than just a great look – the functional design must support the overall brand and deliver an outstanding experience from beginning to end.
Is your website showcasing your company and delivering your unique selling proposition in the most effective way? Does it create a positive, robust experience and covert visitors to customers? And importantly, do you like it?
Social media strategies for business are completely different than for people. It takes experience and expertise to organize and implement successful social campaigns. Google my Business, Facebook and Instagram can work together.