Branding Agency ID International, LLC was proud to announce yesterday that they have joined the Chico Chamber of Commerce in response to popular demand. They now offer highly effective branding services with community incentives directly to Chamber members with their complimentary "State of the Brand" consultations.
With the current US financial trends, ID International is responding to local business needs with much needed high-quality graphic design and web design with rare and excellent customer service. With other ID bureaus in Italy and France, they are in a position to bring an international perspective and success to all their local clients. You can review many Brand and Logo Showcases.
The local Chico Chamber of Commerce is strong, with over 1100 business members currently networking products and services locally, and a management staff that is quite professional, as well as creative in getting businesses together. Although their goal is to support all area businesses, there are many advantages to joining a local Chamber including: many networking opportunities that can assist any business with the right representative on the floor, increased confidence in products of services, and overall increased local recognition through Chamber member listings, websites, and affordable advertising opportunities.
The first chambers of commerce were founded around 1600 in Marseille, France and Brugge, Belgium. The oldest Chamber in the English speaking world with continuous records is said to be the Glasgow Chamber of Commerce in Scotland, founded in 1783. Currently the largest Chamber of Commerce is the Paris Chamber of Commerce and Industry with over 300,000 members.
Chambers do not operate in the same manner as the Better Business Bureau in that, while the BBB has the authority to bind its members under a formal operations doctrine (and, thus, can remove them if complaints arise regarding their services), the local chamber membership is strictly voluntary for a fee. In addition, Chambers represent the interests of all businesses, while the BBB represents the interests of the general public.
Basically every city and town in America has a Chamber of Commerce these days, so the success of networking locally is evident. Especially in these times when businesses are striving to maximize the return on investment in everything they do, ID International is now there for Chico Chamber of Commerce members providing superior brand leadership and creative design solutions.
Branding Agency ID International, LLC is proud to announce that by popular demand they have joined the Butte Business Network (BBN) in Chico, California. They now offer highly effective branding services with community incentives directly to Network members with their complimentary "State of the Brand", "PrintMap", and "WebMap" consultations.
With the current US financial trends, ID International is responding to local business needs with much needed high-quality graphic design and web design with rare and excellent customer service. With other ID bureaus in Italy and France, they are in a position to bring an international perspective and success to all their local clients. You can review many Brand and Logo Showcases on their corporate website.
There is typically a wide variety of business networking groups in every US town these days, and as businesses strive harder to compete in ever increasingly impacted and competitive markets, these types of groups only seem to be getting more popular. As an alternative to the local Chamber of Commerce or to other perhaps more aggressive business networking communities, the Butte Business Network has done an amazing job at keeping it truly local, low key and friendly, while remaining rewarding for all businesses involved. Other local members include: Picture Plus, Covenant Mortgage, The Flower Market, The Telephone Man, and many other popular local businesses.
As ID International now occupies the only available slot for a creative firm in this local branch of the Network, the designers and consultants at ID International are immediately interested in assisting the organization itself with branded print and web media, and is currently making the effort to assist the management to establish realistic goals and motivation for significant forward action towards enhanced success for all members. This dramatically furthers the company's current goals of uplifting local businesses to work together in order to enhance our local communities.
Local business networking groups do not operate in the same manner as the Better Business Bureau in that, while the BBB has the authority to bind its members under a formal operations doctrine (and, thus, can remove them if complaints arise regarding their services), local business network membership is strictly voluntary for a fee. In addition, business networks represent the interests of member businesses, while the BBB represents the interests of the general public.
Especially in these times when businesses are striving to maximize the return on investment in everything they do, ID International is now there for Butte Business Network members, providing superior brand leadership and creative design solutions.
Branding Agency ID International, LLC announced yesterday the launch of their new re-branded corporate website. Senior Web Architect Alex Sorger wrote, "It's important for any branding agency to show brand modernization techniques by example. We have transformed. We have taken the ID brand to the next level of visibility, technology, and functionality with this site."
Re-branding is the process where a company's corporate brand is updated and modernized for any number of business, marketing, or advertising reasons. Re-branding has become somewhat of a trend especially in the last decade, with some of the world's larger companies re-branding several times. The currently competitive nature of retail markets in the US makes it an advantageous process for companies willing to go through the transformation. These days, airline companies cannot remain brand-static for more than a couple years at a time and still stay in the air, while supermarkets and fast food chains continue to evolve and simplify their brands for an ever more bored and distracted public audience.
In ID International's case, it has not involved radical changes to the brand's logo or brand name, but the corporate image, marketing strategy, and advertising themes for the company have all evolved. The educational content has been increased, the technology has been evolved utilizing interesting brand and logo showcase display techniques, and the credibility of the company has been lifted further with the use of a simple and sophisticated HTML design. The new site also features a long list of testimonials.
Due to the tremendous impact that renaming and re-branding a company can have, it is critical for any branding client to be taken through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects.
There is no magic formula, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is offered.
These changes at ID have apparently been aimed to reposition of the brand and company successfully up-market, increasing the visibility for larger companies that are searching for a high-quality, significantly experienced international branding agency.
The Parakeet Nation launched a new website that packs the “wow” appeal utilizing flash with an animated interface featuring the ecommerce of The Parakeet Nation online store. The website features easy and fun online shopping.
The Parakeet Nation launched a new website for their apparel store on March 25, 2009. Remember fun? Well, He Demands it! The Parakeet Nation is jumping into today’s online shopping market with a new flash website making shopping for men, women and children’s apparel fun and easy.
The site packs the "wow" appeal utilizing Flash with an animated interface featuring the ecommerce of The Parakeet Nation clothing brand of outdoor apparel, casual clothing and caps and hats that are fun to wear for all ages.
The development of this all flash website was created by ID International, a branding agency that assisted The Parakeet Nation in reaching out to the local community. "I love how ID International incorporated my ideas into this fun and cool animated site," says owner Pat Donnelly.
Online clothing sales have sky rocketed over recent years. With the boom of the online market clothing companies have never had it so easy. Companies like Nike and Tommy Hilfiger all the way to Izod and everything in between have benefited from the ecommerce explosion. The Parakeet Nation is jumping right into the scene with its fun and upbeat style.
Well, what is this Parakeet Nation? "The Parakeet Nation is a community, a culture and a clothing store. Why, because He Demands It! People, parties and art come together in harmony. It's a beautiful thing." Mr. Donnelly boosts.
The Parakeet Nation recently held a promotional event at the Mattino Legno Vineyard in Jackson, Ca March 13-16. Upcoming events such as these, featuring a luxury camping area, wine tasting, gaming and an endless amount of good times, will be posted on The Parakeet Nation’s new website.
The Parakeet Nation (parakeetnation.com) has been supplying customers with a fun style of casual to exotic clothing through online and telephone purchases. They strive to promote a positive attitude with the fun loving sub-culture of The Parakeet Nation. Mr. Donnelly looks forward to the future of The Parakeet Nation website to make shopping fun and easy for everyone, and to provide local community info, event announcements and photo galleries.
A recent study by ID International in Chico, California has summarized many differences between modern Indian Gaming Casinos and Mainstream (non-tribal) Casinos. The results determined that the differences are fundamental in how these organizations advertise and promote their commercial brands both in print and on the World Wide Web. You can visit their corporate website at identity-international.com.
Gambling, in a variety of forms, has long been an important part of American Indian culture and tradition. Today, gambling provides many tribes with revenue for essential governmental services. The Indian Gaming Regulatory Act (IGRA), passed by Congress in 1988, is the centerpiece of Indian gaming law today, and established three classes of regulation: Class 1: Traditional Indian gaming and social gaming for minimal prizes; Class 2: Bingo, anything related to bingo, and many non-banked card games, that is, games that are played exclusively against other players rather than against the house; and Class 3: Extremely broad, this class includes basically everything else, with each form of gambling available to the Indian Casino separately under petition and restrictions.
The IGRA tries to strike a balance between the rights of tribes to act free from state jurisdiction, and the state’s interest in regulating and taxing businesses within their borders. The past few months have brought up interesting controversies concerning Indian gaming regulations and tribal governments have to always be diligent about making the public understand the strict policies they have for their properties.
The success of Indian gaming often puts tribes in the position of being the largest (or one of the largest) employers in the counties they occupy. This often gives tribes greater political and economic power then the dominate society wants them to have. Tribes must learn to be able to use their new found financial and political power to their advantage.
All these social and political factors effect directly the media that Indian Gaming Casinos can and should implement to entice their customers to come on it, even in this downward economy. By producing concerts and entertainment shows like non-tribal casinos, adding the same excellent golf courses and doing charity events, all work well, and this study shows that appropriate web development and print support can go a long way to promoting the power of our American tribes.
Chico, Ca - Following recent survey results into the worldwide casino industries, branding agency ID International has found a niche to fill in northern California. These important native American-owned organizations play an effective role in the California economy as public recreation facilities, major employers, and taxpayers. ID International feels that the Native American roots to the businesses deserve all the priority and respect and support in the world, and this is to be reflected at every level of business.
Web technology improves and advances every day, and the casino industry is certainly no exception. Many innovative web ideas and technologies have translated directly into the major casino websites such as The Venitian or Bellagio in Las Vegas, the casinos of Monte Carlo, or the newest 6-star hotel casinos in the United Arab Emerates. Their newest features include: Online Player’s Clubs, 3D Virtual Tours, Dining Specials with Menus, Elaborate Events Calendars, Interactive Promotion Areas, Entertainment Flash slideshows, Interactive 3D facility maps, Gaming Features and listings, Complete International Gift Shops, as well as Language Selectors that can display the sites in over 30 languages.
ID International is an international branding consultancy with it’s two main bureaus in Chico, California and Milan, Italy. ID International accomplishes all form of creative design and development for their diverse corporate clients utilizing their slogan"Designing bridges, building brands", in conjunction with their mantra that corporate branding can only be successful today with a "seamless integration" between print and web systems.
In launching their current California casino campaign, ID International has committed to assisting California casinos extend their reach online with these new web technologies. You can contact ID International directly through their innovative website at: www.identity-international.com
ID International is pleased to announce today the launch of the Urban MedSpa corporate website at www.urbanmedspa.com. The goals of the site were to provide a generous amount of beneficial information about skin and body care, through a relaxed and positively re-enforced brand strategy.
As technologies improve in the body-care industry, personal spa’s are slowly evolving along side of spiritual and emotional philosophies, blending in a way that is focusing today’s body-care and personal spa industries in new and exciting ways. Due to the competitive and popular nature of this growing industry in Chico, California, Urban MedSpa selected the branding agency ID International to design and develop a web brand that would not only compliment their services list perfectly, but to also attract their target audiences to contact them directly for an appointment. ID International, with a few different worldwide bureaus to compile design talent, has lent a definite air of european sensitivity to the very simple design and development.
U/Spa specialized in three main treatment areas:
1) Thermage
Thermage is an FDA-approved, safe and effective treatment for wrinkles and skin laxity. Thermage is not a laser -- it delivers radiofrequency (RF) energy down to the deep layers of the skin, stimulating the production of new collagen and causing the existing collagen fibers to tighten, firming the skin above. Our Thermage NXT is the quickest and most comfortable evolution of RF technology.
2) PhotoFacial
The ultimate treatment with pure light. This is the choice for sun-damaged skin, Rosacea, age spots, hyperpigmentation and facial veins.
3) BOTOX Cosmetics
What is Botox Cosmetic?
It is a purified protein administered in a simple, nonsurgical procedure that temporarily improves the appearance of moderate to severe wrinkles between the brows, on the forehead, and around the eyes (crow"s feet).
You can visit Urban MedSpa’s website any time to see what their slogan "Good Friends, Great Skin" can do for you.
ID International is pleased to announce today the launch of the Personal Financial Resources, LLC (PFR) corporate website at www.personalizedresource.com. The breakthrough brand focusses around their interesting and innovative new corporate logo which portrays an individual integrated into a tree; the client growing with the help of PFR’s "Tree of Financial Services".
Corporate branding strategies, including the seamless integration between print and web, have proven to be highly effective in the impacted American mortgage and financial planning industry. Like many financial niche markets, the competition is fierce these days. With corporate websites, even for conservative companies, going over the top, financial planning companies must pay special attention to their corporate brands in order to survive. Alex Sorger, Web Architect from ID International said in an interview: "The financial planning industry is perhaps one of the most impacted industries we’ve encountered on the World Wide Web, with domains swept up across almost any corporate naming or marketing project. It makes it really tough to create a buzz in a such a busy bee hive.
The management of Personalized Financial Resources enlisted ID International to accomplish the brand development because the capability of the agency could address their goals of fully integrating print and web campaigns tomake a significant effect in their target markets. You can visit both their websites online, and feel free to tell them what you think.
In a recent web systems review at ID International, Crown Valley Solar’s new "Plug in the Sun" logo was selected to be displayed on the companies corporate website gallery.
Blake Reese, the company’s President responded, "We are very pleased with the new logo and branding systems we are developing with ID International, and this selection for display is great. Solar energy via unobtrusive, super-efficient solar panels is the ultimate key to the current trend of green living. Going solar and being more energy efficient is the best thing that homeowners can do for themselves and the environment".
ID International is an international branding agency with bureaus in Chico, California; Milan, Paris, and most recently in Bristol, England. ID International accomplishes all form of creative graphic design and web development for their diverse corporate clients utilizing their slogan"Designing bridges, building brands", in conjunction with their mantra that corporate branding can only be successful today with a proven"seamless integration" between print and web systems.
Crown Valley Solar’s brand has been developed in response to energy prices climbing all over the US, alternative technologies now finally have an open door into the public marketplace through energy efficient solutions like solar power. Due to recent US administration policy of government spending reductions in alternative energy resources, the US is currently well behind many other countries in these technologies. But this trend can and will change.
California is leading the way with a record number of people switching to hybrid alternative energy vehicles, along with growing wind power, bio-diesel, and solar energy industries. Solar electric arrays will be powering electric vehicles in the near future. Phoenix Motorcars and other EV manufacturers will be rolling out production lines that will become commonplace. Mr. Reese contends, "Soon we will be supplying our houses, businesses and cars with PV power."
Many consumers are unaware that most cities in America offer significant financial rebates to those who install (PV) Photovoltaic panels, offsetting the purchase and installation. Also, on those long sunny days in Los Angeles and the San Fernando and San Gabriel Valleys, heart of the Crown Valley, solar energy home owners can bank/store surplus power back to the utility companies who facilitate this simple assistance with the power grid and net metering. So, solar energy panels and solar roof tiles are not an expense, but an investment.
"It’s both the design and the message." stated ID’s representative when called, "We voted to display the CVS brand on our website not only because the design is solid and the slogan very powerful, but the cause of solar energy just." ID International’s CVS logo can be viewed at: www.identity-international.com/showcases_logo3.html
McQueary Fine Art (MFA) announced yesterday that their corporate website, an Online Watercolor Art Gallery, is now up and running and ready for public viewing. Award-winning watercolor artist Minnie McQueary, the artist selected to be highlighted on the preliminary launch of the Online Art Gallery, stated, "This is what MFA has been working towards these past years, to provide high-quality watercolor art to the entire world using the Internet to showcase and offer art to people everywhere."
The site features a wide variety of watercolor paintings housed within a modern Flash art gallery scroller. This public art gallery will constantly evolve and won’t only display artwork. MFA will offer original paintings, giclees & prints for sale online, as well as custom and commercial commissions, enabling anyone to purchase high-end watercolor artwork or custom pieces from anywhere in the world.
Online art galleries are flourishing on the World Wide Web. As You Tube and Google further popularize visual media online for the everyday person, online art galleries enable the viewer to similarly search and tour personal and public art collections, and online, there are some amazing collections to choose from.
Despite the popularity of online art viewing, the majority of online galleries don’t seem to provide methods for purchasing original art and prints directly through their websites, making distance commerce cumbersome and less effective. This trend is bound to change, and MFA says they will help lead the way. In addition, they will utilize this opportunity to promote conventional art gallery exhibitions around the country this fall with a host of their watercolor originals scheduled to be on display.
"We want everyone to not only be able to view, but to purchase art prints right on the site." said Jeff McQueary, President of McQueary Enterprises. "We want our corporate and commercial clients to know that they can acquire multiple pieces for multiple commercial sites right away. We want to support volume through quality full-sized prints, and collectors through original works and artist-signed hand-retouched giclees that are sure to increase in value over time."
MFA will continue to support a wide variety of charity events and auctions this year as well as further developing their "Artist Collector’s Card Series". With over 10 years of contributions to the Easter Seals "Wine Tasting Art Show" and to "Winesong", two highly popular art auctions in the California Wine Country, as well as numerous national awards in watercolor and other media, MFA has proven their ability to provide artwork that the public wants; artwork that is guaranteed to increase in value over time, and to be passed down through generations.
You can visit the new McQueary Fine Art Online Gallery at: www.mcquearyfineart.com
"Your Life on Purpose" has confirmed "Eyes Wide Open 2007" for August 23-26, 2007 at the Resort at Squaw Creek in lovely Lake Tahoe, California. This successful annual event for gay and lesbians is sure to sell out the entire resort now that they have announced the performance lineup.
Among the performers scheduled to appear, "Your Life On Purpose" is especially proud to announce the event’s headline performer, Academy Award winning actress, speaker and author Marlee Matlin.
Currently playing Jody on Showtime’s popular "L Word", Marlee Matlin first received worldwide critical acclaim for her film debut in Paramount Pictures’ "Children of a Lesser God," for which she received the Academy Award for Best Actress. At 21, she was the youngest recipient of the Best Actress Oscar and only one of four actresses to receive the honor for her film debut. In addition to the Oscar, Marlee received the Golden Globe Award for Best Actress in a Drama. Her career following these legendary awards has been full of interesting events and very respectable accomplishments.
Marlee starred in her own NBC series "Reasonable Doubts" opposite Mark Harmon and the Emmy Award winning "Picket Fences" on CBS. Marlee was twice nominated for both a Golden Globe Award as Best Actress as well as the People’s Choice Awards and has been nominated for four Emmy awards for her guest turns on "Seinfeld, "Picket Fences," "The Practice" and "Law and Order: SVU." For the last 7 years, Marlee guest starred on NBC’s award winning drama, "The West Wing, " and most recently Executive Produced "Eddie’s Milion Dollar Cook Off" for the Disney Channel as well as guest starred in ABC’s "Extreme Makeover: Home Edition" and "Desperate Housewives," CBS’ "CSI: NY" and NBC’s "My Name is Earl." In 2007, she joined the cast of the Showtime series, "The L Word."
In 1992, Marlee was instrumental in getting legislation passed in Congress in support of Closed Captioning. In 1994, she was appointed by President Clinton to the Corporation for National Service; she also served as Chairperson for National Volunteer Week and was honored in a Rose Garden ceremony.
Marlee currently serves as national spokesperson for The American Red Cross and serves on the boards of a number of charitable organizations including The Children Affected by AIDS Foundation and Easter Seals, as well as a number of others which primarily benefit children. Simon and Schuster recently published the sequel to Marlee’s novel for children, "Deaf Child Crossing," entitled "Nobody’s Perfect" and will publish a second sequel, "Leading Ladies" in 2007.
Following Marlee’s presentation she will interact with the audience during a special question and answer session.
In addition to Marlee Matlin, this year’s "Eyes Wide Open 2007" will include an all-inclusive array of first-class accommodations, events, speakers, workshops, performers and parties, all alongside four-star cuisine and remarkable mountain views.
Here is where motivation, inspiration and exhilaration meet high in a secluded alpine valley. Adventure awaits all those who journey to this breathtaking environment. Cool off this summer and join the hundreds of other gay and lesbians who will occupy the majestic Resort at Squaw Creek for an experience of a lifetime. register online today at www.yourlifeonpurpose.com or call "Your Life on Purpose" toll free at 800-890-3897.
Logos, logos, and more logos. ID International Senior Web Architect, Alex Sorger announced last week that ID International has added more than 100 corporate logos to their English and Italian websites through the development of their "Logo Showcase Scroller".
The logos are now featured on their Italian site with the goal of increasing sales and design development in Italy, a market that has been quite responsive to ID and other American graphic design and branding firms in recent years. San Francisco’s Landor Associates asserted this shift by opening their successful Milan bureau five years ago.
One of the current trends among art galleries and websites that wish to provide slideshows online today is to utilize "scrollers" similar to what ID International have done with their online showcase. Scrollers are self-paced and interactive, allowing the public to browse artwork simply by moving the mouse remotely over the images to control the speed they with the images to flow by. Clever and sophisticated uses of graphic technology make the web interesting and fun, and is a good example of how building interactive elements into websites can encourage the customer to return, or to show to other potential clients.
In addition, and perhaps most important is artwork security. By putting artwork into a Flash scroller, it makes it impossible for anyone to right-click and copy the artwork off the site, something that Mr. Sorger is a proponent of when he added that "all logos now displayed on the ID website are not clip art, and are protected by their clients under copyright and trademark laws".
ID International is utilizing scrollers to display both their showcase gallery and logo gallery on their website, joining a large group of companies implementing this artwork display technology to provide a self-paced artwork review environment while protecting the art files from being captured. You can visit ID International’s website at: www.identity-international.com to review this new programming technology for art.
From the Los Angeles basin, Crown Valley Solar announced today that they are ready to launch their new print and web brands, developed in conjunction with well known branding agency, ID International.
Blake Reese, the company’s senior solar consultant and project lead in the brand development, enlisted the services of ID International’s California (Chico) bureau to design and develop the print and web brand makeover, and has approved the L.A. based company’s new logo and official slogan "Plug in the Sun" for immediate public release. Their website already reflects the change. Reese states "Solar energy via unobtrusive, super-efficient solar panels is the ultimate key to the current trend of green living. Going solar and being more energy efficient is the best thing that homeowners can do for themselves and the environment".
In response, Crown Valley Solar has also added whole house and thermostatic electric "Tankless Water Heaters" to their roll call. CVS has also expanded their sponsorship roster to include solar energy and energy efficiency products from: Kyocera, Eemax, Rheem/Paloma, SMA, Unirac, and Reflectix.
With energy prices climbing all over the US, alternative technologies now finally have an open door into the public marketplace through energy efficient solutions like solar power. Due to recent US administration policy of government spending reductions in alternative energy resources, the US is currently well behind many other countries in these technologies. But this trend can and will change. California is leading the way with a record number of people switching to hybrid alternative energy vehicles, along with growing wind power, bio-diesel, and solar energy industries. Solar electric arrays will be powering electric vehicles in the near future. Phoenix Motorcars and other EV manufacturers will be rolling out production lines that will become commonplace. Mr. Reese contends, "Soon we will be supplying our houses, businesses and cars with PV power."
Crown Valley Solar assists their customers with a free Onsite Inspection and Energy Report (energy audit) that assists CVR to determine specific energy efficient solutions for homeowners and businesses. Many consumers are unaware that most cities in America offer significant financial rebates to those who install (PV) Photovoltaic panels, offsetting the purchase and installation. Also, on those long sunny days in Los Angeles and the San Fernando and San Gabriel Valleys, heart of the Crown Valley, solar energy home owners can bank/store surplus power back to the utility companies who facilitate this simple assistance with the power grid and net metering. So, solar energy panels and solar roof tiles are not an expense, but an investment. Mr. Reese comments, "Homeowners can easily pay $100,000 to the utility companies over 30 years. With an energy efficient PV system in the home, they can leverage their electric spending and save money."
The future has never been so bright for solar energy companies like Crown Valley Solar. Now, with professional branding strategies, and as Mr. Reese states, "the right investments in the right alternatives like ID", their company is the catalyst in helping customers "plug in the sun" with solar power. www.crownvalleysolar.com - www.identity-international.com
From the beautiful Mendocino Valley in California’s wine country, McQueary Fine Art announced today that they are ready to launch their new print and web brands, developed in conjunction with well known branding agency, ID International.
Award-winning watercolor artist Minnie McQueary is the artist selected to be highlighted on the preliminary launch of their Online Art Gallery scheduled for July this year. The site will feature a wide variety of watercolor paintings on display from a wide range of top quality artists. This public art gallery won’t only display artwork, McQueary Fine Art offers original paintings, giclees & prints for sale, as well as custom and commercial commissions, enabling anyone to purchase high-end artwork or custom pieces from anywhere in the world.
McQueary Fine Art’s future goals include offering other mediums like acrylic, oil painting and pen and ink drawings, but for now the focus is to grow into the premier online gallery for watercolor paintings on the web, in order to address both their public and commercial clients. Another goal is to promote conventional art gallery exhibitions around the US to spread the beautiful world of watercolor art.
Online art galleries are flourishing on today’s international media player we call the World Wide Web. As "You Tube" further popularizes visual media online for the everyday person, online art galleries enable the viewer to tour their personal or public collections, and online there are some amazing galleries to choose from. Despite the popularity of online art viewing, most online galleries don’t provide methods for purchasing original art and prints directly through their website, making distance commerce cumbersome and less effective. This trend is bound to change, and McQueary Fine Art says they will help lead the way.
ID International is an international branding agency with bureaus in Chico, California, Milan, Paris, and most recently in Bristol, England. ID International accomplishes all forms of creative branding, graphic design and web development for their diverse corporate clients utilizing their slogan "Designing bridges, building brands", in conjunction with their mantra that corporate branding can only be successful today with a proven "seamless integration" between print and web systems. They have reportedly completed the McQueary Fine Art print and web brands and will launch print media campaigns along with the website.
The combination of these two unique and creative companies is bound to produce media of exceptional quality for us web art gallery lovers, but we will all have to wait for the launch to enjoy McQueary Fine Art’s watercolors. In the meantime, online art galleries beckon, so take a tour: www.mcquearyfineart.com - www.identity-international.com
"Your Life on Purpose" was very pleased to announce yesterday the final approved dates and preliminary lineup for their annual smash success event: "Eyes Wide Open 2007" on August 23-26, 2007. This year the event will grace Lake Tahoe with an all-inclusive array of first-class accommodations, events, speakers, workshops, performers and parties, all alongside four-star cuisine and remarkable mountain views. Cool off this summer and join the hundreds of other gay and lesbians who will occupy the majestic Resort at Squaw Creek for an experience of a lifetime.
Living your life "on purpose" is not a new concept, but there are some new companies online that are striving to make a very real modern impact in people’s lives by organizing ancient techniques of living in "the here and now", and the concepts of "oneness" among others, and twisting them with todays cultures and technologies, in order to assist people to feel strong, empowered, and ready to live a healthy happy life in today’s ever-changing world.
Gay and lesbian tourism is a major trend right now in the travel industry. Events and location destinations for these groups are developing and expanding all over the world. What does it ultimately come down to? These groups know how to get together and party. They also have obvious social and sometimes mental challenges to overcome in todays straight society, so companies like "Your Life on Purpose" are stepping up to the challenge of empowerment through education, but this year, only at a first class resort in the California Sierras, an event not to be missed.
As seen in both Passport and ON Magazines, this year’s lineup will feature the important words of Academy Award winning actress and communicator Marlee Matlin, along with Carol Lynn Pearson, the hilarious and insightful Michael Velez and many more. Along with multimedia presentation capabilities, there will be American Sign Language (ASL) interpreting for the deaf at all Eyes Wide Open performances and events. Topics to include: The Magic of Meaning and Coincidence, Health, Organization, Get What You Want, The Art of Zen Relaxation, Finance & investing, Hypnosis, Equal Rights-Our Legal System, and others.
Other features to include: 3 nights of luxurious accommodations, gourmet all-inclusive dining, a cocktail reception and Welcome event, 2 days of workshops and speakers, 2 nights of entertainers and DJ dancing, as well as the big annual party. This year the rager is atop the mountain as guests will ride Squaw Valley’s 2000 vertical foot Arial Tram up to High Camp for a fantastic and memorable extravaganza at 9000 feet above sea level.
You can visit www.yourlifeonpurpose.com today to find out more information and to book online for the gay and lesbian event of the year, Eyes Wide Open 2007.
A recent study by ID International showed that their clients did indeed prosper in 2006 with the implementation of corporate branding strategies. ID International is an international branding agency with bureaus in Chico, California; Milan, Italy; Paris, France; and most recently in Bristol, England. ID International accomplishes all form of creative graphic design and web development for their diverse corporate clients utilizing their slogan "Designing bridges, building brands", in conjunction with their mantra that corporate branding can only be successful today with a proven "seamless integration” between print and web systems.
An ID International representative reported that following a comprehensive survey of their clients investment/profit ratios, taking into account the return on investment in launching a new corporate or product brand and transitioning disjointed or possibly failing companies into successfully accepted brands, their clients flourished overall in 2006.
One company in particular, Double Pride in Fremont, CA, has now expanded to Albany, CA, and not only made serious impacts in their industry of deaf communication and counseling this past year with the systematic implementation of their branded corporate website and supporting media strategies, but saw a 400% growth across the board in just these four quarters. They were reportedly able to maintain such a growth rate because they also managed growth strategies and management role transitioning with ID International, along with their brand campaigns, to accommodate the predicted success.
Another such company is Cleanrite-Buildrite, now the Northern California’s largest Cleaning and Restoration contractor. With their highly visible fleet of vehicles sporting their re-branded logos as well as their new Buildrite division brand, their rampant growth had to be thoughtfully controlled throughout 2006, a sure sign of a successful branding program.
When citing these two success stories in an article published in a local business journal this spring, Design Director Mathew Jacobs stated, "Success for ID clients the best reward we could receive. We’re all in it personally for the plain creativity behind it and using art to make a corporate statement for our clients in print and web, a statement that they’re here to succeed. That’s what it’s all about. Double Pride and Cleanrite are truly great companies built for success and we wish to support their goals as much as we can."
ID International’s website is in both English and Italian and can be seen at www.identity-international.com.
Butte County, California displays a startling beauty and contrast of both nature and people. Rural farms, college students and open space are the combination of things that the majority of people go there for, while the others start businesses in this, one of the fastest growing commercial areas in Northern California.
The most recent statistics show that the majority of small businesses in California open and close within two years. With local and now internet competition hitting them from all sides, as with all current national trends, most of the successful small business owners in California are profiting by implementing "branding strategies" into their business development and market planning. This is essentially the comprehensive planning and development of all print materials and web media together to be completely consistent and clean in logo, concept, and "feeling" to maximize campaign effectiveness.
Butte County has some big local brands and some big internationals side by side. While WalMart wants to build two new Supercenters there, brands like Wittmeier Autocenter, LuLu’s Fashion Lounge and Cleanrite-Buildrite, with their highly visible vehicle fleet, are changing the way that North State consumers views professional companies and organizations. Branding is the big trend nationwide, statewide and now locally as businesses learn the advantage of successful "brand planning".
The world famous Landor Associates started in San Francisco, and there the concepts behind branding solidified in California. There are many specialized graphic design and web design firms across Butte County, such as MC2 Design, Gregg Payne Design, and sunset.net but few specialize in comprehensive branding strategies from print through web with an appropriate agency representation for big business.
One that stands out is ID International as one of the more visible and comprehensive agencies serving the area regarding the seamless integration between branding print and web services for companies and corporations. Their website is in both English and Italian and can be visited at www.identity-international.com. With four locations worldwide in Milan, Paris, Bristol & Chico (true), ID International has a unique opportunity to bring successful modern worldwide business and branding strategies to businesses in Butte County.
Alison Jensen, the Marketing Director of Your Life on Purpose, Inc. announced today that the company will be developing an entire corporate identity/web brand package through this spring with branding agency ID International from of Chico, California. The company currently develops, promotes, and facilitates large public and private events including retreats, seminars and workshops, all revolving around the importance of "living your life on purpose" as a gay man or lesbian woman, and the importance of solidarity and empowerment in professional settings.
The next major event for the company is the acquisition of the entire Resort at Squaw Creek in Lake Tahoe, California for a three day empowerment workshop retreat at this, one of the most premier of all the Lake Tahoe winter and summer resorts. This all-inclusive "jet-set" retreat is called "Eyes Wide Open 2007", it will be from August 23-26, 2007, and it promises to be just that an eye opener, with corporate-style seminars, gourmet cuisine, as well as teambuilding events and parties.
ID International has also been enlisted to develop the identity and branding solutions for this event and will be presenting solutions to the management of Life on Purpose in late February.
Lake Tahoe is a beautiful destination for skiing/boarding in winter and everything else in summer, and has proven time and time again to be an amazing place for corporate and public retreats. Squaw Valley is one of the jewels of the area, with High Camp at the top of the mountain tram playing host to one of the events big parties. The views from the top are spectacular in summer, and with the "Top of the Mountain Teambuilding Program" the gourmet food, and good company, this is sure to be an amazing memorable time for all. www.yourlifeonputrpose.com www.identity-international.com
Lock Lending in Redding, California released their new corporate logo and brand on their corporate web site today in conjunction with branding agency ID International (US, Italy, France, UK). The new logo emphasizes the "locked together" service structure of the company, and they now urge their potential customers to "Lock down their financial future". Among the thousands of finance logos out there Lock’s is definitely a well thought-through standout mark.
Corporate branding strategies, including the seamless integration between print and web, have proven to be highly effective in the impacted American mortgage industry. Like many financial niche markets, the competition is fierce these days. With corporate websites, even for conservative companies, going over the top, financial planning companies must pay special attention to their corporate brands in order to survive. Mathew Jacobs, MA from ID International said in an interview: "The financial planning industry is perhaps one of the most impacted industries we’ve encountered on the World Wide Web, with domains swept up across almost any corporate naming or marketing project. It makes it really tough to create a buzz in a such a busy bee hive. That’s why we love building brands, ’cause Lock Lending’s a killer bee!"
The management of Lock Lending, an affiliate of Mortgage One, enlisted ID International to accomplish the brand makeover because the international capability of the agency could address their goal of immediate expansion to over eight locations across California within the next two years, with future plans including overseas expansion. "The international capability of ID has proven quite effective as the new brand is clean, the new logo is very professional, and will do well in our highly competitive industry of Mortgage and Financial Planning." stated Vince McPhail, President of Lock Lending. "It’s good that we are growing and expanding because our services are unique. We personalize everything for our clients and we’re 100% trustworthy. That’s why Lock is the better choice".
California’s tourism industry is as important as ever. Without 100% of the anticipated revenue received from visitors, some California Counties have to regularly slim down in a delicate balance between the county budget and services to keep everything running smoothly.
A recent study performed by ID International in Chico, California (Milan, Paris, Bristol) offers that California Counties are simply not taking advantage of modern Branding strategies to maximize both budget and return on investment in relation to tourism.
In addition to county tourism, Clean Air and Water Districts, Sheriff Departments, Health Departments, and other county agencies rely heavily on printed brochures and websites to impart very important health, safety and legal information to the public. Alarmingly, the ID International study revealed that California Counties are well behind the national average in both availability and quality of information provided. In addition, California County websites regularly display outdated information, and are typically designed with the information not the tourist in mind.
The study results also established that many California Counties could easily double or triple visitors to their county with just the vary most basic principles of modern branding strategies applied to the most visited regions or cities, or to the county as a whole. It’s just not enough anymore to put the information there it has to be presented in a way that competes with other vacation destinations.
Got Milk? Got Mendocino? Just do it? or Just Do Shasta County?
Memorable imagery and slogans, an updated county seal, and the seamless integration between these and the World Wide Web through a modern and attractive website are critical components for a successful county budget as we enter this golden age of technology. ID International says that given appropriate modern media, county resources and agencies have never been so easy to access, information has never been easier to distribute, and California Counties could easily maximize these investment opportunities through modern branding.
You can visit ID International at www.identity-international.com, and if you’re ever in doubt that California isn’t one of the most beautiful places on earth, visit sometime soon. If you live there, your local counties have so much to offer, just open your door and step outside.
Branding agency ID International announced yesterday the launch of an Italian version of their corporate web site in an effort to bolster their international presence in the Italian branding markets (www.identity-international.com).
ID International has been in operation for six years, with presences in four countries, promoting the seamless brand integration between print and web design for their international clients.
The Internet provides a perfect medium for companies like ID International to reach beyond the borders to do business in today’s worldwide digital idea marketplace. Most all major international companies provide multi-lingual access to their web advertising strategies first, to simply make web commerce possible, but it goes beyond that. Even though English plays a more than significant role in international business communication today, many businesses prefer to insure the cultural identity concepts in their brands by working with companies that have native speakers and translators on staff for their media needs.
This makes good business sense, and branding companies like ID International, who have the international presence as well as native speakers for many European countries, are in a perfect position to take advantage of multi-lingual web marketing strategies. Perhaps even more so with Eastern countries who have not only different languages but different alphabets.
As video communication technologies continue to be more prevalent and easily accessible, multi-lingual web communication could very well go video, time will tell.
In order to test a revolutionary new form of web evaluation system, the partners of ID International are challenging ALL THE BUSINESS WORLD to visit their corporate web site.
From the moment a visitor arrives on the ID International web site until they leave, a new resolution of statistical information is now available to evaluators. Following a successful pilot test of the newly added system, ID International intends to provide the evaluation programming and coding gratis to all current and future branding customers, as well as making a package version of the system avaliable to all on the internet free of charge.
Evaluation techniques on the World Wide Web have evolved well beyond the simple hit counter in the corner of the screen. ID’s web evaluators, while not being able (or willing) to capture e-mail addresses, URL addresses, or any other information that may compromise the confidentiality of anyone’s personal information, continue to code for reliable statistical information that can tell a company how they are doing in detail whether or not anyone actually contacts them through a web site. Today, web evaluators are able to collect data on unique visits and visitors, countries where they come from, what type of search was used to find it, and even what time of the day a visitor comes to a web site. This information combined with sales and branding trends can support an Evaluation system of high reliability.
So if you care to be a part of a revolutionary Evaluation Pilot Test visit ID International’s web site and check it out. They won’t know who you are, but your visit alone will add to the data needed to get this type of Evaluation system out on the web for every business to use.
In an interview conducted on January 28, the partners of ID International announced interesting study results regarding the California wine industry. The recent studies mainly concern organics and sustainable grape farming practices, marketing and sales surveying, as well as current varietal trends in retail sales and inventory across California.
The interview, conducted at ID International’s Chico, California office revealed some interesting statistical results about the California wine industry. Currently growing approximately 20% annually, organics in wine is continuing to make a significant impact in California wine and grape markets. Blends are also on the rise. More blend and combination brand releases implies that consumers are "lightening up” on the security of one grape, and are perhaps relying more on taste and label design to decide which wines to buy. New blends are also opening the wine industry up to smaller boutique wineries, giving them a window through which to compete more effectively.
Other results indicate that foreign imports are indeed challenging California wineries to keep up with the onslaught of new brands, with Australian wines leading the list as one of the strongest regions that California wineries must contend with on the shelves.
ID International is a branding agency, developing both print and web systems to build brands worldwide. You can review ID International’s web site at: www.identity-international.com
San Francisco, California, USA - Recent studies by ID International in Chico, California show consistent upward trends in brands of organic wines across California, both in numbers of new brand releases, and in popularity of organic brands with consumers.
Environmentally sound growing practices are nothing new to an industry so dependent upon the quality of the land, and the statistics show organic wine barnds are in an industry currently growing 20% on average a year, over the past four years. As an example, Fetzer Vineyards in Hopland, California continutes to set the standards in fully-sustainable organic farming practices, and the result is one of the most pleasant and consistent organic wine selection available in the wine growing regions of California.
In an interview with the partners of ID regarding the recent organic wine studies, Web Architect Alex Sorger said: "We are currently seeing the World Wide Web as being more significant to the organic wine industry here in California, as the really successful brands are utilizing the best nature of the Web; that of imparting information about organic wines and sustainable practices in a really positive light…and when done right, the Web can assist in building organic brands with higher effectiveness than brands that, by their nature, have no real information to impart more than advertising.”
ID International’s Design Director Mathew Jacobs then stated: "We’re also seeing that the growing popularity of organic wines here in California is growing across other related regional food industries as well such as olive oil, breads, cheeses, and even beer. ID is ready to assist any of these industries with our brand design and idea development capabilities."
They both then encouraged all to visit their site to find out more. ID International is a branding agency, developing both print and web systems to build brands of high effectiveness worldwide. You can currently review ID International’s web site at: www.identity-international.com
As organic wine brands get more popular here in California, only time will tell if the worldwide wine markets follow the current local trends here in the Western USA.
California, USA - Design Director Mathew Jacobs announced today that ID International is pleased to add over 100 logos from ID’s client base, displaying logos spanning many years of brand development projects. "These logos," Jacobs said, "should show the world that ID International is up-and-coming among the nation’s premier identity and branding agencies through this large showcase display on our corporate web site."
Displaying logos on the internet can be risky business if not displayed responsibly. Brand theft is a real issue in today’s media-saturated world. In response, companies such as ID International utilize a wide variety of strategies to make it difficult for anyone to copy or "capture" any of the logos presented on the World Wide Web. ID uses their trademarked "Logo Scroller" to keep the logos moving on screen, while a smaller display size provides insufficient resolution to be used by others. Disclaiming the logos as "not clip art" while listing the very real international legal implications of using the logos digitally is another technique practiced also by other design companies and agencies across the Web.
The logos cover many major international industries including wineries, hotels, banks, energy providers, real estate, electronics, wireless communications, construction, publishing, and food industries. The logos have been added to ID’s existing Brand Showcase which displays the branding systems for mixed catalog of a dozen clients.
To back up Jacobs’ bid to list ID International as one of the rising identity and branding agencies in the USA, included in the extensive Partial Client List on ID International’s web site are companies such as: EFI Fiery, Precision Wireless, San Francisco Giants, Montessori Schools, Tehama Bancorp, Visa USA, Pizza Hut, Taco Bell, Round Table Pizza, American Lung Association, Novo Nordisk, Tamarack Trails Camps, Century 21, Fetzer Vineyards, and Galoob Toys.
Time will tell how well the current marketing trends in branding strategies feed ID’s fire. The public can review the new logo presentation on ID International’s corporate web site at: www.identity-international.com
Chico Creek Dance Centre (CCDC), Northern California’s premier dance and ballet center, announced today the commencement of their web system with Web Architect Alex Sorger from the California-based branding agency ID International.
CCDC offers a comprehensive selection of dance classes from ballet to jazz, from ballroom dancing to hip hop. Also the permanent home of the Chico Ballet, they have been offering dance in all it’s forms for multiple generations. For the new millenium, CCDC evolved significantly through a comprehensive brand makeover in 2000, also with ID International, developing an attractive logo and system across all CCDC print media.
ID International’s Web Architect Alex Sorger is known as one of the pioneers of "third-generation" web design techniques, utilizing metaphor and an inside-out development model as opposed to a standard front-to-back web site construction. Chico Creek Dance Center selected Sorger to accomplish their web system to maximize their web marketing through the unique navigation capability a "third-generation" style can offer.
The public can currently review CCDC’s logo and brand on ID International’s web site in their Showcase section at: www.identity-international.com
Look for Chico Creek Dance Center’s "third-generation" web system coming soon.
Why are U.S. State and County Agency websites so boring? Tourism is so important for all government agencies, and yet "...they (government agencies) seem to miss the appealing nature available to them across the board when trying to show the public what they have to offer to visitors on the World Wide Web", says ID International, a branding agency in California.
Does anybody these days book a vacation to the Caribbean without seeing a beautiful picture of their beach and bungalow first? The answer is no, regardless of how old you are, or whether you own a computer or not. Why should our government websites be any different in public tourist appeal? They shouldn’t.
Also, our U.S. government and county websites regularly display only English, without any other languages available for the public. This lack of capability alone could be pushing a large percentage of foreign visitors towards private companies, resorts and the like, rather than directly to the U.S. tourist regions they are interested in.
ID International (www.identity-international.com) recently performed a study revealing that the majority of our government web sites could attract significantly more visitors annually with the implementation of simple modern branding practices to "seamlessly integrate print and web", maximizing the county and state website attractiveness beyond just a plain resource for information.
Speaking of information, when was the last time you checked out the information your own county has to offer on public health or safety? ID International’s study implies probably never, the information isn’t ever pretty enough. They agree at ID with the general American public that our government and county websites need to be more modern and more appealing to compete successfully in today’s competitive tourism markets. Meanwhile, this reporter still has yet to say "Wow" about any government website he has ever been to. Mathew Jacobs, Brand Analyst.
ID International, worldwide branding agency, would like to publically thank three of our top Corporate Account Managers Ken McCormick (Chico, California), Benjamin Tillery (Chico, California), and Shaun Wolosacki (Bristol, England) for outstanding performance and superior client relations this past year.
ID International has been in operation for five years, with bureaus currently in Chico, California; Milan, Italy; Paris, France; and recently opening operations in Bristol, England. ID International aggressively promotes the seamless brand integration between print and web, and it is this corporate philosophy that requires our Account Managers to be more versed in current creative business and marketing practices than others in most creative industries.
Branding is more than just a process at ID, it is a way to succeed. A method for taking the goals of our clients and transforming them into reality through comprehensive market information and niche confidence, coupled with appropriate and innovative creative design and development. Our account managers know these processes and plan our client’s Big Picture, so they don’t have to.
Branding is more than a word at ID International, and our Account Managers are more than just information organizers. They regularly go beyond the call to accomodate difficult projects or ultra tight deadlines, and have thereby attained together a virtually flawless track record in client satisfaction, commitment, as well as significant successes in corporate return on investments in our evaluation results for the last two quarters. They can advise on management structure revisions in classic methods of Instructional Technology, and all three have proven themselves able to successfully plan and lead both teams and boards to unanymous decisions.
Please feel free to visit our web site at www.identity-international.com today, and tell us that your would like to work with one of these three outstanding branding professionals to build brand power with ID.
ID International – "Building bridges, developing brands"
Maui, Hawaii - -Since the transition three years ago of one of California’s hardest dj sound systems to Maui, Hawaii from mainland California, the Hawaiian islands has been enjoying the creative and collaborative dj live sets of dj Boomshot and Virgo Hi-Power Sound in clubs, on beaches, at weddings, and in live concert venues. The Hawaiian evolution of Virgo Hi-Power and dj Boomshot created a state-wide need for information now to be filled with the development of a comprehensive web site with ID International.
The innovative and exciting-looking web site is due to be launched at www.boomshotsound.com. ID International, Virgo Hi-Power’s branding agency, is developing this web site in conjunction with business cards, brochures and banners, business forms and collateral, all built brand-consistent to make sure the Hawaiian people get what they want in their Virgo Hi-Power and dj Boomshot live sets.
The people of the Hawaiian Islands have a diverse taste in music ranging from Hawaiian folk and historical classics to classic rock, and through modern day rock, hip hop and reggae. They have also developed their own brand of popular reggae named"Jahwaian" with an added modern feel. Virgo Hi-Power has adapted and brings a very wide variety of music to their performances. Their legendary status from California and the West Coast will always remain for their agressive Reggae Roots and Dancehall sets that have been bringing down roofs for over 10 years before their monumental move to Maui.
Now with the help of ID, dj Boomshot and Virgo Hi-Power are going all the way. You can visit ID International at www.identity-international.com to review the Virgo Hi-power family of logos in their huge logo showcase.
Visit the two web addresses above today and let Virgo know that the massive wants Boomshot. Let the world then hear the name, and sing the praises of Haile Selassie the First.
Communication Concepts International (CCI) announced at an industry function yesterday that they will be launching their new brand for the new year. President Benjamin Tillery started his keynote speach by thanking ID International, CCI’s branding agency. He stated: " Their (ID’s) dedication to unconditional success, is surpassed only by their knowledge of targeting specific service markets, and by their superior quality graphic and web design capability." At the same event, Marketing Manager Dirk Wohlau described CCI’s new logo as, "a standout mark that is sure to become as mainstream as any in the industry, with documented prestige and international recognition value." You can visit ID International at: www.identity-international.com.
CCI has more high hopes for the international recognition of their brand system so they are beginning the development process of a large corporate market position campaign, also with the assistance of ID International, with the intent of creating a niche in the European printing and publishing industries to allow CCI to produce mainstream periodicals and publications in other languages and with brand designs that will cater to the design and media styles appropriate for the large variety of selected foreign ethnicities and cultures.
In Northern California, the printing and publishing industries are becoming more competitive than ever with the newest direct-to-plate printing technologies sweeping the industry nationwide, With the repeated mention of ID International, CCI has reportedly been able to find a significant niche in perodical and mainstream press publications locally, now supporting a wide range of high-end companies and organizations. Now with future brand expansion plans aimed towards benefitting a wide variety of cultural clients in the EU, expansion seems ineitable.
Tillery also stated that CCI’s web system is in major review and will be launched in the middle of 2006. The web site will showcase CCI’s capability and a wide variety of past and existing client’s work. You can visit CCI at: www.cci-home.com.
Chico, CA - Chico Creek Dance Centre (CCDC) reports contunued successes today with their innovative logo and brand identity created by ID International, especially on t-shirts. Their modern looking and attractive logo displays a modern looking dancer leaping over a river in a very stylized manner that is attracting everyone who sees it. It is especially popular with the dancers who put it on everything, as well as with Northern California periodical readers, due to the aggressive campaign CCDC launched showcasing the attractive mark, building it into a fixture in all the popular public magazines.
With five years of the logo working for them, CCDC, the eternal home of the Chico Ballet, has seen significant successful results in both growth and in dance program capability. They have the logo on t-shirts, on the calendars, flyers, print advertising, invitations, as well as their business system with business card, letterhead, and envelopes. Without having a recognizable brand before the logo release, CCDC was noticibly effected by waves of popularity and a potentially waning public confidence. Now CCDC is the center for young Chico dancers city-wide, and is looked to as the one studio in the North State truly capable of turning out professional dancers in almost every field.
Currently, their much needed facility expansion will slightly delay the completion of their upcomming web system, but as Debbie Jouritsma, Marketing Director says, "We only have two arms ond one brain each. ID makes the creative part easy, it’s my dance job that’s tough!"
CCDC would like to encourage the general public to review Chico Creek Dance Center’s logo on ID International’s web site in their Logo Showcase at www.identity-international.com today, and invite everyone to keep an eye out for CCDC’s corporate web page coming soon.
ID International is an international branding consultancy with bureaus in Chico, California; Milan, Italy; Paris, France; and most recently in Bristol, England. ID International accomplishes all form of creative graphic design and web development for their diverse corporate clients utilizing their slogan "Designing bridges, building brands", in conjunction with their mantra that corporate branding can only be successful today with a "seamless integration" between print and web systems.
Recently, ID International (www.identity-international.com) is proud to announce the completion an important, innovative textbook for doctors across Italy for one of their newest branding clients Novo Nordisk, one of the European Union’s foremost pharmaseutical and medical information companies.
This newest textbook displays the most modern information regarding hyperglycemia for doctors all across the country of Italy. With over 250 color 3D charts and tables, as well as being in extremely technical Italian, ID International accomplished it from cover to cover in just 6 months. From ID’s native technical translators to the final delivery of the requested printed inventory, ID International utilized their international bureaus (and exchange rates) to the fullest, accomplishing it under deadline, and under budget.
ID International would like to thank Novo Nordisk for the oportunity to work with them and their agents on the project, and encourages people all over the world to be aware of hyperglycemia and this conditions’s negative effects on the general public.
Ukiah, California - Tao Song Publications was pleased to announce yesterday the release of their new logo and corporate brand system. With the help of thier branding agency ID International out of Chico, California (Milan, Paris, Bristol), Tao Song Publications was able to get what they wanted out of their new corporate logo process with the successful completion of their final 3D gold Tao Song logo.
Tao Song Publications sepecializes in Metaphysics, Spiritualism, Environmental Wholism and related titles, and are proud to be releasing another fascinating book, "Aliens to Zebras - Dictionary for a New World" which has been described as "The world’s most facinating completely chaneled book of all time."
Also with the assistance of ID International, Tao Song Publications is currently developing their corporate web system, due to be launched late this year to display their catalog online, while sporting an e-commerce system and lots of interesting information regarding the types of titles they specialize in carrying. Tao Song currently has a "Splash Screen" holding their place on the web that displays their new logo as well as providing a link to contact them. The addresss is: www.taosong.com
Cleanrite-Buildrite (CR-BR), Northern California’s largest carpet cleaning and restoration contractor announced yesterday that they have broken ground at their now location in Yuba City, California. This expansion follows in the wake of record-breaking success generated by a comprehensive brand makeover by branding agency ID International in 2002. CR-BR will now expand it’s service area to include the Lake Tahoe area as well as the greater Sacramento basin from the new location, and plans to add many new vehicles to it’s fleet by 2006.
CR-BR has been in operation since 1959 and is currently held by third generation ownership. The company’s president Dan Andreasen is not keeping all the successes to himself either. The company puts on the major annual golf fundraiser "Fire on the Fairway", benefitting Northern California volunteer firefighters (also branded by ID International), while supporting a wide variety of sporting, political, and environmental causes. CR-BR has expanded their emergency services to 24 hours a day, 365 days a year, and plans to further expand their restoration contracting division "Buildrite" over the next five years.
You can review a panoramic display of CR-BR’s breakthrough brand at www.identity-international.com, and you can visit them directly at www.crbr.com. If you’re in the Yuba City area, look for a local phone number for Cleanrite-Buildrite in the local yellow pages soon.
There’s a new company making big but silent waves in deaf and cross-cultural communication nationwide. The company president is one of the most well-known and influential public speakers to the United States’ Deaf Community over the past 20 years. daughter of the infamous deaf educator Leo M. Jacobs, Sheila Jacobs, MFT has recently launched the culmination of her career to date with the help of ID International. It’s an ambitious company developed to serve the needs of deaf individuals, couples, and groups, along with companies and organizations, and it’s called "Double Pride" (signed by pointing your thumbs at your stomach and moving them up to your chest.)
In today’s evolving multicultural world, there are more trials and tribulations than ever before for those with disabilities or challenging social and cultural backgrounds. The Deaf Community is a significant American culture, and it is through counseling, public speaking, counsulting, training, education, and teambuilding, retail products, and a charity foundation, to name a few, that Double Pride pland to be changing the world for the better.
Double Pride will be officially announcing their corporate launch at a conference in July for "Codas" (Children of Deaf Adults), "Kodas" (Kids of Deaf Adults), and "Godas" (Grandchildren of Deaf Adults), where the expectation for success is very high indeed.
Double Pride’s branding agency ID International (Chico, Bristol, Paris and Milan) has been instrumental in providing the business development leadership as well as the creative push behind the unique corporate identity and breakthrough brand that is Double Pride. You can visit them today at www.identity-international.com and Double Pride at www.doublepride.com.
Chico, California - Senior Web Architect, Alex Sorger and Design Director, Mathew Jacobs and announced last week that ID International has added more than 100 logos to their web site through the development of their Logo Showcase Gallery for public review. Jacobs stated that all the logos have been designed for companies currently operating in commerce today to compliment their already large display of complete brand packages in their previously completed Brand Showcase. (They would just remind the public that these logos are not clip art, and are protected by all international copyright laws).
This impressive display of modern graphic design is being displayed through ID International’s unique proprietary "Logo Scroller" and "Brand Scroller" allowing the public to browse the logos and brand panoramics at their own pace simply by moving the mouse remotely over the images.
It’s these types of innovative and interesting graphic uses of technology that makes the web interesting and fun.
ID International is an international branding consultancy with bureaus in Chico, California; Milan, Italy; Paris, France; and most recently in Bristol, England. ID International accomplishes all form of creative design and development for their diverse corporate clients utilizing their slogan "Designing bridges, building brands", in conjunction with their mantra that corporate branding can only be successful today with a "seamless integration" between print and web systems.
If you like graphic and web design, or are interested in corporate identity and logos in general, you should visit their web site at: www.identity-international.com.
Mariner Electronics, a major international producer of computer-supported printing press hardware announced the complation of their logo makeover Monday. The Mt. Prospect, Illinois based company accomplished the logo with ID International, a worldwide branding consultancy based in Chico, California.
The logo modernizes the original branding concepts for the company, focussing on the United States’ Mariner satellite as the original namesake symbol. The representation of the satellite reflects technological capability both past and present, while the new memorabile color scheme promotes confidence in both Mariner’s people and products.
With Mariner Electronic’s corporate web site under construction, you can currently review their new logo on ID International’s logo showcase here.
Los Angeles, CA - According to the Los Angeles Music Awards, the best Pop/Reggae Album of the year is Mystic Roots Band’s highly celebrated breakthrough album "Constant Struggle". With messages of unity and strength, and of success from struggles, the album’s up-beat rhythms has sold record numbers, despite the group distributing independently while not being signed yet to a major record label. Mystic Roots Band (MRB) has fan clubs all over the world, and distributes MRB music and MRB music products worldwide. You can visit them on the web at www.mrb.com.
Managed by Coot Wyman of Stay Positive Productions (SPP), Mystic Roots Band (MRB) originated in the California party town of Chico, California in the mid 1990s. With their long-term group evolution and business relationship with their branding agency ID International, MRB is now able to reach farther internationally with their music and message than ever before, evident in this recent award.
ID International has designed all MRB’s logos, the packaging for the award-winning Constant Struggle, as well as the SPP logo, all SPP division logos and design for "Project DJs and "The Cootdog Project". You can visit them on the web at identity-international.com. ID International has also recently completed the group’s media kits to maximize their efforts to get signed by a major record label in the ebb of this prestigious honor.
Andante Group has announced that with the help of their branding agency ID International, they have accomplished a comprehensive brand makeover through the launching of their new company web site. The site showcases their new corporate logo, a monogram-style circular mark designed to relay prestige and quality.
"There is a huge need for Andante’s specialized business development and advertising strategies for non-profits in today’s America." stated Stephan Sorger, president of Andante Group at a public media release Tuesday.
They have launched the site, www.andantegroup.com in the effort to make themselves more visible to non-profits nationwide. The site utilizes ID International’s unique "Third-generation Web Design Approach" taking advantage of metaphor, remote rollovers, as well as brief, very concise information regarding their professional services. ID International has been instrumental in Andante Group’s business development, as well as with hosting services and html programming, and will continue to support Andante and their clients into the future.
Winter Park, Colorado - Presto’s Properties’s announced the launch of their vacation rental division yesterday, adding to their already broad base of vacation real estate acquisition and development capability in both Colorado and Florida.
The vacation property industry in Colorado has changed dramatically this past year, reflecting similar expansive growth on both the East and West Coasts of the US. Vacation properties are being acquired fast, and prices are quickly rising, both at previously un-seen rates. Investors are advised to seek opportunity before the boom grows beyond their investment capital capability.
In response, Presto’s Properties is evolving to accommodate the Colorado vacation property needs of all local, regional, and international real estate investors and vacation travelers.
The company’s president John Presto Flood also announced that with the continued assistance of ID International from Chico, California (Milan, Paris, and Bristol) in both their business and brand development, future expansion is to include a more comprehensive web site system with online registration and booking capability, vacation property management, worldwide marketing strategies, as well as corporate property acquisition programs. ID International has been instrumental in this evolution, and Presto’s Properties has firmed up a permanent relationship with ID International to reflect this commitment to expansion.
Ukiah, California - New Morning Montessori School acknowledges ID International for their outstanding work, creating and donating our very successful "Montessori School Holiday Bash" brand. ID International from Chico, California (Milan, Paris, and Bristol) created a recognizable and memorable logo that was the key to making our Christmas Holiday fundraiser and auction a huge success. With the logo, the posters, the programs, business system, and tickets all unified, our event launched with credibility we didn’t predict, and in upcoming years, this event is sure to be our most successful fundraiser. ID will be assisting us with unifying and updating our corporate web system in the near future as well. You can visit ID International’s very interesting website to see our "Holiday Bash" logo in their logo showcase.
We would also like to acknowledge Visual Identity, Printed Media in Ukiah for their generous donation of all the printing for this event. The excellent and on-time service provided by VI, in addition to the high quality printing really made us as an organization look as professional as we feel, benefiting the children for years to come. VI printed posters, tickets, programs, flyers, letterhead and envelopes for the event, all brand consistent. VI has been serving the wine country areas of California for over 20 years and their experience shone throughout these projects by keeping the, at times difficult, committee on task and motivated, while handling all the details themselves without our effort.
In Ukiah, we strive to bring the highest quality education to our young people. The Montessori School System is unique in it’s superior quality hands-on and phonetic education, and so now is the way we approach all of our fundraising and advertising. We have learned a lot from ID and VI in regards to seeing "the Big Picture" and in the importance of planning all management roles and information sources up front to insure a successful and profitable creative project.
We both thank and recommend ID International for creative branding services in both print and web, and Visual Identity for quality printing.
Albany, California - Double Pride in Albany and San Bruno California announced today the launch of the Double Pride brand and logo system by ID International. Double Pride (DP) is a unique and comprehensive company serving the needs of America’s deaf and intercultural heritage. Among the services DP offers: counseling, public speaking, teambuilding, business consulting, training, and education, the message is always that "knowledge is power, unity is strength."
The Deaf Culture in the United States is a group with very specific cultural and communication needs. Most deaf are non-speaking as well, because for the deaf that have never heard speech, it is close to impossible to develop it in themselves. This creates a wide variety of cultural and psychological barriers. The U.S. has its own form of Sign Language called "American Sign Language" or (ASL), and surprisingly to some Americans, not all deaf worldwide use this language. Deaf in England and deaf in France basically cannot communicate with deaf in the U.S., dividing one of the world’s first potential worldwide cultural communities with language.
In response, DP has implemented a unique web system at www.doublepride.com, and has released a wide variety of print collateral developed specifically to build brand power, with the goal of building DP to be one of the most influential cross-cultural communication companies in the world today.
DP accomplished this brand release with the help of ID International from Chico, California (Milan, Paris, and Bristol). ID International is a branding agency specializing in seamlessly integrating print and web, and according to DP, the agency relationship with ID International will be strengthened to maximize marketing successes as well as return on investment for the for-seeable future. Double Pride reports that the ID International proved essential in their successful logo development and brand release today.
D-Sub Operations, a self-proclaimed "Bastion of Undersea Science" has announced Friday the launch of their official corporate brand. With the help of their Branding agency ID International, the large group of scientists and engineers claims to have "found relief from their CAD programs by having someone else do it all for a change". Their entire brand can be viewed in a brand panoramic on ID International’s web site at: www.identity-international.com.
D-Sub is a research company that utilizes a wide variety of deep sea submersibles and computer-controlled vehicles to meet the research needs of both government and private clients, all with the main goal of extending human knowledge of what lies beneath the waves, and not just beneath, but deep deep beneath.
The new D-Sub logo is displayed on their new web site which is ready for public review at: www.dsuboperations.com. For more specific information on D-Sub operations and on their capability, the public can easily contact them through this unique web site.
Chrysalis Spa Resorts announced today that their web site is "…finally done right." with the help of their branding agency ID International. The Chrysalis logo, a colorful butterfly, has reportedly spurred significant growth this past year, and the company is showing it by planning two more locations to be opened by the end of 2005, making a total of four locations available to serve the spa and relaxation needs of their clients.
Beaches seem to be the key to Chrysalis’s success as all their locations are beachfront with the concentration placed on unique outdoor spa facilities within reach of the sounds of the waves. "It’s like a spa turned inside-out" stated marketing manager Francesca Bianchi, "We schedule all client massage appointments simultaneously each hour, resulting in large groups all being massaged in silence on the sand under canopies made of woven fabrics." Chrysalis Spa clients have more than that to look forward to with beachfront outdoor mud baths and shower facilities, Chrysalis clients take total advantage of the scenic locations.
Accomplished by Senior Web Architect Alex Sorger, Chrysalis Spa Resort’s new web site takes advantage of ID International’s "Third Generation Web Design" approach, utilizing metaphor and a front to back web development methodology. It also uses remote rollovers and an intuitive navigation system to make sure that each client gets the information they desire. The web site is now available to the public at www.chrysalisresorts.com.
ID International is proud to announce another year of executive-level sponsorship of Cleanrite-Buildrite’s Annual Fire on the Fairway golf tournament.
This tournament annually benefits Northern California Volunteer Firefighters, those who regularly and selflessly put their lives on the line to save others. With the direction of the quality event management team at Cleanrite-Buildrite ID International has donated and implemented the event’s successful "burning ball" brand including: logos, stationary, forms, banners, and sponsorship signs, with the goal of bringing this important event into mainstream North State acceptance. To review the event’s logos, please visit our ID International logo showcase on our website at www.identity-international.com today.
This is the third year ID International has contributed at this level, and we look forward to supporting our volunteer firefighters through this successful event long into the future.
